Book reviewBrand New: The Shape of Brands to Come Wally Olins Thames and Hudson London v+ pp. paperback ISBN Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the. Brand New has 88 ratings and 7 reviews. Richard said: This reads like a book of opinions written at the end of a long career with a overall sense of sett.
|Published:||9 February 2016|
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If so, what will this mean for the traditional dominance of brands based on Western cultural norms?
With his customary flair and no-nonsense wally olins brand new, Wally Olins analyses the problems facing today's organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding.
Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by the Financial Times as 'the world's leading practitioner of branding and identity.
At its best the content is enlightening, intrig This reads like a book of opinions written at the end of a long career with a overall sense wally olins brand new setting out someone's last words. At its best the content is enlightening, intriguing and educational.
Wally Olins. Brand New.
It is not always at its best. None of it is bad, but there is a slight sense towards the end of a slightly wally olins brand new assortment of chapters, included simply because they cover topics related to branding and Olins has something to say about them.
This is forgivable, if only because he writes so nicely, and even off-topic he has interesting opinions. But don't expect one big message or a comprehensive guide to branding.
Olins never really sets out what a brand is, but it is obvious he takes a broad view of branding. The first four chapters of the book are excellent - and could be of interest to anyone with an interest in business, let alone branding.
These could almost be read as a primer to modern business. See if wally olins brand new have enough points for this item.
Brand New: The Shape of Brands to Come by Wally Olins
Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on being different?
With the wally olins brand new of new markets in India, China, Brazil and elsewhere, will new global brands emerge based around local strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?
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